Project 17 is Battery Tour's flagship initiative, a 501(c)3 created by AY Young to promote & achieve the United Nations’ 17 Sustainable Development Goals (SDGs) through music and global partnerships with mass media and culture. Here’s a breakdown of what Project 17 involves:

1. The Album: Project 17 is designed as a 17-song album where each track is dedicated to one of the UN’s 17 SDGs. Each song features prominent artists and influencers who collaborate with AY to raise awareness and inspire action for each specific goal【Music Preview Here】

2. Corporate and NGO Partnerships: Each of the 17 songs is backed by a corporate sponsor (hedge fund, fund, donor, investor, Private company etc) that supports the SDG aligned with that song. To date, partners like Samsung, General Motors, BNP Paribas, and ENEL Green Power have signed on to support Project 17. In addition to these sponsors, Project 17 collaborates with 17 global changemakers, 17 social Influencers and 17 NGOs/organizations that implement the work on the ground that will receive all benefits and finances from the music and tour.

3. Docuseries: Accompanying the music, Project 17 includes a 17-episode docuseries that dives into each SDG, showcasing all of the partners and eco system storytelling with real-life stories and challenges while illustrating solutions provided by Battery Tour’s efforts and its partners. This series highlights the collaborative work with changemakers and impact organizations【Teaser Trailer】

4. Global Events and Concerts: Project 17 will feature 17 live clean energy concerts + Livestreams around the world, each aligned with an SDG. These events serve as a platform to raise additional funds for the NGO/Implementation partners, build awareness, and promote sustainability practices within local communities

5. Social Impact and Fundraising: Profits from Project 17 are dedicated to advancing the SDGs, and funds raised go directly to global impact projects. This initiative aims to be the biggest music impact project of all time

Project 17 is ultimately about uniting people and organizations globally to take concrete actions for a sustainable future, bridging the worlds of entertainment and impact.